Before the dawn of DNS and IP addressing software appliances, the world was a grim place. Organizations were forced to choose between traditional DNS and IP address management software whose implementation took a long time and that was expensive to run, plain open source software that was difficult to install and to configure securely, or hardware appliances that were easy to deploy yet had hard time offering a TCO that would have justified their deployment over a standard x86 server running Linux and plain BIND.
Nixu Software was spun off from Nixu Group in 2006 to change all this. After having spent a decade developing DNS and IP addressing solutions, it dawned on us that to accommodate the long tail of DNS and IP addressing marketspace – that is to say the organizations that continue to run home-grown DNS or DHCP servers consisting of ISC’s software (BIND, DHCPD) running on UNIX/Linux platform – customers would have to be offered new kind of flexibility and freedom of choice that would allow them to choose the deployment strategy that best met their unique situation. But even more importantly, this would have to be done at price points that allowed any organization to run our software appliances without having to give the investment a second thought.
After 18 months or so, I think we can already claim to have succeeded in changing the marketspace. Selling our software appliances such as Nixu SNS at $495 (US) per server per year including maintenance and support, we’ve already managed to make a difference in the distribution and pricing dynamics of this market. Better yet, the more traditional hardware appliance vendors such as Infoblox and Bluecat have indirectly admitted this by launching new, discounted offerings in an effort to compete in price with Nixu Software’s unique product proposition. Gotta love the competition!
Seriously, though, what these guys have missed entirely in their reactive effort to compete in price is that while we do sell software appliance subscriptions that are affordable, Nixu Software as an organization is essentially not about price. Or margins for that matter. No, our sole mission in this world is to provide our customers with freedom of choice and value for money.

As you can see from the above graph, you can use e.g. a Nixu SNS software appliance to build a traditional hardware appliance by booting a clean, generic x86 box (either new or existing; with the specs you like) with our ISO image. Or, if you preferred, you may create a virtual appliance by using our ISO images to boot up new virtual machines. Or even combine these two approaches – that’s up to you to decide.
The point I really wanted to make here is that either way you slice it, only the customers themselves can make the best platform decision based on their own unique situation. And that in many cases, proceeding with a hardware appliance doesn’t make sense as you do not need, or want to buy, the overpriced hardware that is bundled in with the software part of the appliance that you really are after. What you really need, then, is freedom of choice. At an affordable price. In other words, a software appliance.
To taste the freedom, please download Nixu SNS for free evaluation today.